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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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June 20, 2011 by Simon Mainwaring

The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world at large. But to get there CEOs must make several critical changes that are each […]

The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world at large. But to get there CEOs must make several critical changes that are each …

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Filed Under: Advertising, Brands, Capitalism, Community, Consumers, Economy, Future, Globalization, Government, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Consumer behaviour, Corporations, Future, Marketing, Social media, We First

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