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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Covid19

Purpose At Work: How Vita Coco Is Starting A COVID-19 Impact Movement

May 7, 2020 by Simon Mainwaring

While the coronavirus has devastated many industries, it has created even more demand for others. One of the positive things we are seeing is that these business leaders are stepping up and giving back. While this provides much needed help to society, it also results in consumer goodwill for corporate givers.  A brand demonstrating such […]

While the coronavirus has devastated many industries, it has created even more demand for others. One of the positive things we are seeing is that these business leaders are stepping up and giving back. While this provides much needed help to society, it also results in consumer goodwill for corporate givers.  A brand demonstrating such …

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Filed Under: #SimonOnBrand, Advertising, Brands Tagged With: Covid19, purpose, social impact, Vita COCO

April 18, 2020 by Simon Mainwaring

Thyme Sullivan and Denielle Finkelstein felt uninspired by their corporate careers. Mothers of daughters and entrepreneurs at heart, they wanted to use their expertise to make a contribution to the world and focus their time on something they felt passionate about. The cousins decided to launch the The Organic Project (TOP). TOP is a feminine …

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Filed Under: Brands, Economy, Future Tagged With: Coronavirus, Covid19

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