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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Creativity

September 30, 2014 by Simon Mainwaring

There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the […]

There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the …

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Filed Under: Brands, Causes, Community, Consumers, CSR, Future, Innovation, Leadership, Purpose, Sustainability, Thinking, We First Tagged With: branding, Brands, Community, Consumers, Creativity, CSR, Inspiration, leadership, Marketing, Online communities, purpose, seminar, social branding, social business, Social change, social good, sustainability, Values, We First

September 15, 2014 by Simon Mainwaring

Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, it’s more important than ever to stay focused on the right priorities that will ensure …

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Filed Under: Brands, Community, Consumers, Future, Innovation, Leadership, Mobile, Purpose, Technology, Values, We First Tagged With: branding, Brands, Business, Causes, Community, Consumers, Creativity, CSR, Future, Inspiration, leadership, Marketing, Millennials, Online communities, purpose, social branding, social business, Technology, We First

September 4, 2014 by Simon Mainwaring

Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a personality and life of their own. For example “Lil Wiz” talks about brain and vision …

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Filed Under: Brands, Causes, Community, Consumers, CSR, Purpose Tagged With: branding, Brands, Business, Causes, Community, Consumers, Creativity, CSR, Inspiration, Marketing, Philanthropy, purpose, social business, social good, Values

August 20, 2014 by Simon Mainwaring

In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s …

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Filed Under: Brands, Causes, Community, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social, Sustainability, Technology, Thinking, Values, Videos Tagged With: branding, Brands, Business, Causes, climate change, Community, Consumers, Creativity, CSR, Economy, Future, Inspiration, leadership, Marketing, non-profits, Online communities, purpose, social business, Social change, Social media, sustainability, Technology, Values

July 22, 2014 by Simon Mainwaring

Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles …

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Filed Under: Brands, Community, Consumers, CSR, Purpose, Sustainability, Values Tagged With: Brands, Coca Cola, Community, Consumers, Creativity, CSR, Future, Inspiration, leadership, purpose, sustainability, Values

September 10, 2012 by Simon Mainwaring

I recently wrote about what the famously creative brand, Uniqlo, did to make Pinterest their own and last week we saw another example emerge but this time for a very worthy cause. UNICEF demonstrated an inspired moment of creativity when they tapped into the undeniable materialism and self-interest of platforms such as Pinterest and The …

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Filed Under: Brands, Causes, Consumers, Creativity, Purpose, Social Tagged With: Causes, Creativity, Pinterest, Social media

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