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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Creativity

July 20, 2011 by Simon Mainwaring

I wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace.  It’s called We&Co and launched in Atlanta this week. Building on Foursquare’s API, We&Co shifts the emphasis from place to people by simply enabling people to say “thank you.” What’s […]

I wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace.  It’s called We&Co and launched in Atlanta this week. Building on Foursquare’s API, We&Co shifts the emphasis from place to people by simply enabling people to say “thank you.” What’s …

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Filed Under: Brands, Causes, Community, Consumers, Creativity, Future, Thinking, Values, We First Tagged With: Brands, Community, Creativity, Future, Online communities, Social change, Values, We First

June 27, 2011 by Simon Mainwaring

http://youtu.be/UYGqUeIfelg I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ Any transformative shift in the way business must start with new leadership. Here’s what Maril had to share about the project. SM: Hi, I’m Simon …

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Filed Under: Causes, Community, Creativity, Future, Leadership, Purpose, Thinking, Values Tagged With: Causes, Community, Creativity, Online communities, Social change, Values

June 22, 2011 by Simon Mainwaring

I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others as TOMS shoes. Here’s what he shared about branding, giving and the personal satisfaction that …

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Filed Under: Advertising, Brands, Capitalism, Causes, Future, Government, Purpose, Social, We First Tagged With: Brands, Causes, Community, Creativity, CSR, non-profits, Social change, We First

June 7, 2011 by Simon Mainwaring

An investment in a book these days has to add value to your life. Not just because of the expense, but more so because of your investment of time. With that in mind I wanted to share ten reasons to read We First and to offer my thanks in advance for your support of its …

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Filed Under: Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Leadership, Non-profits, Optimism, Purpose, Social, Technology, Thinking, We First Tagged With: Advertising, Brands, Community, Consumers, Creativity, CSR, Future, non-profits, Social change, Social media, We First

May 12, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=eYK_8tEzLQw I recently had the great pleasure of sitting down with Tom Ryan, CEO of Threadless, to discuss some exciting new developments that build on their community-design business. Called Atrium, their new platform makes it possible for other businesses to harness the power of community design including causes. Here’s what Tom had to say (apologies …

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Filed Under: Advertising, Brands, Causes, Community, Future, Purpose Tagged With: Community, Creativity, Social media, Threadless

April 25, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=q8xd0wV6Peo SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. I have a special guest here today: Rick Ridgeway, who is the VP for Environmental Initiatives.  I’m super excited to talk to him about a new project that he just announced that is potentially transformative for …

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Filed Under: Advertising, Brands, Capitalism, Community, Creativity, Future, Non-profits, Philanthropy, Purpose, Social, Thinking, We First Tagged With: Advertising, Brands, Causes, Creativity, CSR, Future, non-profits, Social media, We First

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