The web pays no heed to language, geographic or cultural boundaries. What began with the internalization of currency and expanded through multi-national corporations is now compounded by the seamless integration of social media users around the world. Our awareness and experience of the intimately connected global community that we now live in growing and this […]
Read MoreCreativity
httpv://www.youtube.com/watch?v=u5gqoYkL8To Every so often an idea comes along that stops you in your tracks. sOccket did this for me (great name too – so smart and simple). It’s an incredible demonstration of the power of a simple idea, of the collision between science and sport, of the application of minds to mending hearts. One part […]
Read MoreI’m writing this blog post as someone who, perhaps like you, is trying to make sense of their own industry as it transitions in the face of emerging digital and special technology. Traditionally no matter what career you were in, your credentials were built on your portfolio of work. In short, the things you had […]
Read MoreIf there’s one quality that defines Deborah Morrison Phd and W. Glenn Griffin Phd, it’s a passion for creativity. It’s a passion for ideas, how they are generated and how to put them in the service of marketing. So much so they asked a bunch of us to try and explain how we come up with ideas […]
Read MoreLast week Tim Leberecht of Design Mind suggested the future of advertising may soon be defined by transformats. He used the Old Spice television and twitter sensation as the best demonstration of this new dynamic. Here’s how he explained transformats. – Transmedia: Transformats use a multi-modular presentation of narratives that extends the story across various […]
Read Morehttpv://www.youtube.com/watch?v=0dYlqYfQGy8 It’s 11 p.m. on Friday night, a full day before the Cannes Advertising Festival kicks off. Yet artists are already at work in the shadows of the Palais de Festival. Each night these street dancers practice their moves, teach the younger kids the basics, and work their particular brand of creativity in and around […]
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