Business leaders across sectors are transforming the way they work to integrate into the “new normal” posed by the novel coronavirus. The pandemic poses even greater challenges to brands historically reliant on in-person interactions.
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Successful business leaders know when to take calculated risks that can lead to profitable rewards. Innovative companies pioneer uncharted territory in terms of products to gain market share. Purposeful trailblazers push the boundaries around impact to foster goodwill.
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If humanity is going to manifest a sustainable future, companies must join governments and nonprofits in transforming our economy. While individualized actions are necessary, we need widespread collaboration to truly shift the needle.
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Today’s corporate leaders realize that purpose is essential to starting and growing a business. That said, purpose alone won’t make your business successful. It is the integration of impact, quality products, customer service and meaningful storytelling that allows brands to gain a competitive advantage.
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Through hard times and good, brands that cultivate meaningful relationships with key stakeholders survive and thrive. That’s the case with youth culture mainstay, Vans.
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Businesses that marry purpose with profit shape meaningful narratives, build bonds with consumers and carve out a competitive advantage. An excellent example of a company driving growth through impact is Olivela.
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