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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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CSR

August 6, 2020 by Simon Mainwaring

Brands that are transparent, accountable and proactive about purpose strengthen stakeholder relationships. Once you take the plunge into corporate social responsibility, it can be difficult to clarify, quantify and amplify your impact.

Brands that are transparent, accountable and proactive about purpose strengthen stakeholder relationships. Once you take the plunge into corporate social responsibility, it can be difficult to clarify, quantify and amplify your impact.

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Filed Under: Uncategorized Tagged With: CSR, purpose

August 6, 2020 by Simon Mainwaring

Brands that invest in socially and environmentally responsible supply chains reduce risk to their reputation and generate consumer goodwill both of which drive business growth.

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Filed Under: Uncategorized Tagged With: Covid-19, CSR, purpose, SanMar

July 14, 2020 by Simon Mainwaring

The most powerful media inspires, motivates and brings us together around issues that matter. Companies that join cultural conversations and build movements carve out a competitive advantage. They foster consumer relationships that go deeper than transactional exchanges. While a novel concept decades ago, purpose is now a core component of what consumers expect from the brands they do business with.

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Filed Under: Uncategorized Tagged With: branding, Communication, Company Culture, CSR, purpose, social impact

June 25, 2018 by Simon Mainwaring

Deloitte’s 2018 Global Human Capital Report, a survey of over 11,000 businesses with insights from top executives, demonstrates that more companies aim to transform themselves from traditional businesses into social enterprises. A social enterprise is described as “an organization whose mission combines revenue growth and profit-making with the need to respect and support its environment …

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Filed Under: Social, Sustainability Tagged With: branding, CSR, Cultural Conversations, Culture, Social Enterprise

December 15, 2017 by Simon Mainwaring

Corporate social responsibility (CSR) has become widespread throughout the global business community. In fact, over 80 percent of S&P 500 companies publicly share their brand-driven impact via a CSR report, a 400 percent increase since 2011. While it’s imperative that individual businesses leverage their expertise, financial clout and supply chains to build a better world, …

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Filed Under: Brands, CSR Tagged With: 2017 World Economic Forum, Adidas, Carrefour, COP23, Corona, CSR, HDPE, Head & Shoulders, Head & Shoulders Beach Plastic Bottle, Lisa Jennings, Momentum for Change, P&G, Procter & Gamble, Rewe, SUEZ, TerraCycle

October 23, 2017 by Simon Mainwaring

In response to consumer demand for companies to do good, corporate social responsibility (CSR) is being increasingly adopted by global corporate giants and bootstrapping startups alike. While there are numerous examples of how CSR efforts have improved corporate profitability, the two don’t always go hand in hand. In fact, a recent study found that CSR …

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Filed Under: CSR, Leadership Tagged With: #RaiseItForward, #WeNeedMore, Absolut Elyx, CEOs, CSR, D&AD, Earth Day, Gen Z, How To Speak Z, Lebron James, STEM, Strategic Management Journal, Tesla, Verizon, Water For People, World Water Day

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