Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

CSR

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They’re digitally connected, socially conscious, and open minded. Generation Z, born after 1994, is entering the workforce and growing into its purchasing power, which is forcing brands to take note of its preferences and lifestyle. In fact, this active and engaged generation will make up 40 percent of global consumers by 2020, so now’s the […]

They’re digitally connected, socially conscious, and open minded. Generation Z, born after 1994, is entering the workforce and growing into its purchasing power, which is forcing brands to take note of its preferences and lifestyle. In fact, this active and engaged generation will make up 40 percent of global consumers by 2020, so now’s the …

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Challenges and Opportunities. When it comes to social branding there are two key challenges. First, a company must have a clear definition of its brand and an authentic desire to have a positive impact on the world. For many brands this could a challenge as motives and marketing have become so fractured and there also …

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With increasing coverage of the environmental and social challenges that we all face as citizens, business or governments, brands can no longer take a back seat in recognizing their impact and contributing towards tackling the critical issues of our time. The opportunity to become part of the solution for those issue(s) most pressing to your …

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Simon Mainwaring, CEO of We First discusses the recent VW Emissions scandal on BBC Radio. Listen to Simon Mainwaring by watching the video below. More information on the VW Emissions scandal can be found here.

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There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the …

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The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, and accountability. As a result, smarter marketers and big brands are making three key strategic …

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