For a long time advertising has operated on a conceit that brands and consumers were in dialogue when, in truth, brands were dictating consumer behavior, pushing messaging on the public and often exploiting their trust or gullibility. Phrases such as “We’re here to help you”, “We put you first” and notions like customer-centric companies sounded […]
For a long time advertising has operated on a conceit that brands and consumers were in dialogue when, in truth, brands were dictating consumer behavior, pushing messaging on the public and often exploiting their trust or gullibility. Phrases such as “We’re here to help you”, “We put you first” and notions like customer-centric companies sounded …
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