Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Customer service

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SAP is one of the largest technology companies in the world. Its Chief Marketing Officer, Alicia Tillman, sat down with We First’s Simon Mainwaring to discuss how SAP, acutely aware of its innovative global reach in practically every industry and line of business, activates its purpose to not only drive business solutions and growth but, […]

SAP is one of the largest technology companies in the world. Its Chief Marketing Officer, Alicia Tillman, sat down with We First’s Simon Mainwaring to discuss how SAP, acutely aware of its innovative global reach in practically every industry and line of business, activates its purpose to not only drive business solutions and growth but, …

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Customer service is often the lesser cousin to self-congratulatory brand marketing, and for a long time customers have simply endured this situation as they were effectively powerless to do anything about it. But no more. Increasing customer frustration is being match by growing pressure on brands to service the customers they have says the newly …

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Ordinarily I wouldn’t write about this sort of thing as it’s so close to home but it’s such a wonderful example of how a brand can use service to its advantage. At Christmas I went home to Australia to visit my family. At LAX, my daughter was wandering through a store while waiting to board …

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