We First provides consulting and training to help companies tell the story of their good work in ways that build their business
“The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring
“The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring
Read MoreThis was a amazing year. Amazing because I found myself being forced to relearn everything I knew about marketing. That’s because this was the first time I had the chance to create, produce, package and launch a product of our own (with great help of the We First team and our strategic partners). The lessons it …
Read MoreCorporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good. The first way …
Read MoreLarge and small brands are now embracing social media as a means to reach their customers but many still make easily avoidable mistakes. For instance, many persist in seeing these tools as an end in themselves rather than an extension of traditional media that has always been social in nature (whether it’s television, print or radio). …
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