Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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This is the eighth post in a series of conversations with business leaders from some of the most innovative companies in the world. The conversations were held around the Social Innovation Summit in Los Angeles. At the Summit, entrepreneurs, business people, philanthropists and individuals convened to discuss the present and future of purpose and business. […]

This is the eighth post in a series of conversations with business leaders from some of the most innovative companies in the world. The conversations were held around the Social Innovation Summit in Los Angeles. At the Summit, entrepreneurs, business people, philanthropists and individuals convened to discuss the present and future of purpose and business. …

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Companies continue to follow the expanding trend towards purposeful branding. With the overwhelming amount of content – be it online, on television, print or out of home media – today’s consumers are bombarded with advertisements. By leveraging your brand to make a measurable social impact, combined with meaningful storytelling you can build consumer trust and …

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Adweek just published this really insights info graphic produced by Carlos Monteiro that combines data from Experian Hitwise, Forrester Research and PQ Media to provide a snapshot of the leaders in the social media sphere (excluding mobile data). There’s so much to discover but here are a few things that jumped out at me:  Facebook captures …

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