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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Delta Airlines

February 8, 2010 by Simon Mainwaring

Ordinarily I wouldn’t write about this sort of thing as it’s so close to home but it’s such a wonderful example of how a brand can use service to its advantage. At Christmas I went home to Australia to visit my family. At LAX, my daughter was wandering through a store while waiting to board […]

Ordinarily I wouldn’t write about this sort of thing as it’s so close to home but it’s such a wonderful example of how a brand can use service to its advantage. At Christmas I went home to Australia to visit my family. At LAX, my daughter was wandering through a store while waiting to board …

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Filed Under: Brands, Values Tagged With: Brands, Customer service, Delta Airlines, service

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