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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Dove

February 21, 2017 by Simon Mainwaring

While incorporating purpose into your brand can strengthen internal and external communities and create social and monetary value, it must be executed properly to yield the results you are looking for. A recent study found that shareholders could expect an estimated 3.5 percent increase in returns for companies that carry out corporate social responsibility and […]

While incorporating purpose into your brand can strengthen internal and external communities and create social and monetary value, it must be executed properly to yield the results you are looking for. A recent study found that shareholders could expect an estimated 3.5 percent increase in returns for companies that carry out corporate social responsibility and …

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Filed Under: Brands, Purpose Tagged With: #SeeHer, #SpeakBeautiful, Dove, smartlabel, Twitter, unilever

August 31, 2016 by Simon Mainwaring

Everyday, women are bombarded with thousands of messages both explicit and implicit about how they look, and more often than not, how they can look better to presumably feel better. From the covers of celebrity tabloids, to “how-to” videos on YouTube, to a galaxy of social posts, and everywhere else in the media, it’s a …

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Filed Under: Optimism, Purpose, Values Tagged With: Brand Empowerment, Dove, employee engagement

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