Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Economy

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Video Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts or investments and to double down on cost-cutting and other traditional recession basics. This talk will […]

Video Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts or investments and to double down on cost-cutting and other traditional recession basics. This talk will …

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In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s …

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In honor of Martin Luther King Jr.’s birthday, I’m sharing the epilogue to We First in which I reference famous words from his ‘I Have a Dream’ speech that still ring true today. Economic equality was an important part of his vision and legacy, and while strides have been made, we still have far to …

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I’ve had the chance in the last year of visiting three exceptional places that are famous for their degree of creativity and marketplace dominance, and I wanted to share come common traits that seemed to factor into their success. The first is Weiden & Kennedy, perhaps the preeminent creative advertising agency in the world, where …

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Over the last eighteen months we have seen a remarkable series of events that have been driven in part by social media. Protests during the Arab Spring revolutions in Tunisia, Bahrain, Yemen and Saudi Arabia, as well as those that continue today in Egypt, Libya and Syria, were amplified using social media. The riots in London and through the …

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The Standard & Poor’s credit rating downgrade of the U.S. currency has already begun to have its effects on stock markets at home and around the world and much is being written about what this means for the future of America. Yet neither the short-term losses nor long-terms effects have any bearing on what is …

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