Businesses that marry purpose with profit shape meaningful narratives, build bonds with consumers and carve out a competitive advantage. An excellent example of a company driving growth through impact is Olivela.
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For this article I spoke with Cheryl Carrier, Executive Director of Ford Next Generation Learning.
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Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers believe corporations have no responsibility towards social or environmental issues. At the same time there is […]
Read MoreThis is the final instalment of my chat with Lawrence Chickering and Safeena Husain of EGG. Part 1 focused on what they do and how they are achieving their amazing results. Part 2 addressed community mobilization and the roles of parents, children and teachers. Here we discuss to truly transformational nature of their work, the […]
Read MoreOne of the highlights of my recent trip to Doha was the chance to work with people like Lawrence Chickering and Safeena Husain, the founder and Executive Director (respectively) of Educate Girl Globally (EGG) that is revolutionizing schooling and the opportunities for young women in India. Here Lawrence and Safeena take us through the exciting […]
Read MoreI just had a great time working with the students at the University of Oregon and came away impressed and inspired by their creativity and energy. Here’s an interview I did in which I answered questions about the challenges facing students and young creatives today who are about to enter the advertising business. I hope […]
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