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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Education

September 9, 2020 by Simon Mainwaring

Businesses that marry purpose with profit shape meaningful narratives, build bonds with consumers and carve out a competitive advantage. An excellent example of a company driving growth through impact is Olivela.

Businesses that marry purpose with profit shape meaningful narratives, build bonds with consumers and carve out a competitive advantage. An excellent example of a company driving growth through impact is Olivela.

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Filed Under: Uncategorized Tagged With: CSR, Education, growth, purpose, retail

September 10, 2019 by Simon Mainwaring

For this article I spoke with Cheryl Carrier, Executive Director of Ford Next Generation Learning.

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Filed Under: #SimonOnBrand, Community, Future Tagged With: Business Development, Education, Ford Motors

May 28, 2014 by Simon Mainwaring

Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers believe corporations have no responsibility towards social or environmental issues. At the same time there is …

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Filed Under: Brands, Causes, Community, CSR, Philanthropy, Purpose Tagged With: cause, CSR, Education, purpose, storytelling, Target

April 2, 2010 by Simon Mainwaring

This is the final instalment of my chat with Lawrence Chickering and Safeena Husain of EGG. Part 1 focused on what they do and how they are achieving their amazing results. Part 2 addressed community mobilization and the roles of parents, children and teachers. Here we discuss to truly transformational nature of their work, the …

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Filed Under: Causes, Community, Non-profits Tagged With: Causes, Education, non-profits

March 18, 2010 by Simon Mainwaring

One of the highlights of my recent trip to Doha was the chance to work with people like Lawrence Chickering and Safeena Husain, the founder and Executive Director (respectively) of Educate Girl Globally (EGG) that is revolutionizing schooling and the opportunities for young women in India. Here Lawrence and Safeena take us through the exciting …

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Filed Under: Causes, Community, Non-profits Tagged With: Education, non-profits

November 23, 2009 by Simon Mainwaring

I just had a great time working with the students at the University of Oregon and came away impressed and inspired by their creativity and energy. Here’s an interview I did in which I answered questions about the challenges facing students and young creatives today who are about to enter the advertising business. I hope …

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Filed Under: Advertising, Creativity Tagged With: Advertising, Education, University of Oregon

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