employees

September 24, 2014 by Simon Mainwaring

The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, and accountability. As a result, smarter marketers and big brands are making three key strategic […]

April 8, 2014 by Simon Mainwaring

In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: how to inspire employees to bring their best and full selves to work in ways …

April 9, 2013 by Simon Mainwaring

Last year I shared a sample social contract between a brand and its customers as a demonstration of how a company builds a community around shared values and a common purpose, the goal being to not only build a better world but to inspire customers to help build your business with you. In addition, I …

April 3, 2012 by Simon Mainwaring

There’s a powerful transition underway in which companies are now seeking to leverage the same dynamics they’re using to reach customers to engage their employees. Gagen MacDonald and APCO Worldwide have done some great new research in this area and the info graphic above explains how to create an internal social media strategy that will …

February 16, 2012 by Simon Mainwaring

Gagen MacDonald and APCO Worldwide recently launched this fantastic infographic that does a great job of delineating an overlooked aspect of social media engagement – the benefits of internal social media to a company and its employees. As readers of my blog know, I’m a huge champion of brand definition and purpose because that enables …