In light of unwanted media attention stemming from the Cambridge Analytica data breach and a recently leaked memo which showcased the company’s aggressive growth strategies, Facebook has been working hard maintain stakeholder trust. Unhappy users have been spreading the #DeleteFacebook hashtag and shareholder trust has faltered, as has Facebook’s stock price. At the core of […]
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Today’s increasingly savvy consumers expect brands to do more than make quality goods and services. People want to support companies that actively work towards building a better world. In fact, nearly 90 percent of consumers say they would rather purchase a good or service that gives back to society than a comparable product that doesn’t […]
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In today’s rapidly advancing digital world, gaining consumer loyalty and purchases requires more than smart branding and far reaching media. People are overwhelmed with advertisements and often block out non-relevant content. To inspire consumer engagement, brands must provide users with individually curated, timely, and valuable information on the right platforms. Essentially, the market is demanding […]
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Technological globalization and social media are making the world increasingly connected. But as Facebook’s founder Mark Zuckerberg recently asked in a 5,700-word letter, “Are we building the world we all want?” “Progress now requires humanity coming together not just as cities or nations, but also as a global community,” wrote Zuckerberg. Facebook is the largest […]
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Stakeholders are increasingly aware of where companies stand on larger social issues affecting the world and are requiring the businesses they support to become responsible corporate citizens. What’s more, new media is empowering consumers and employees to engage in conversations with brands about their purpose and that, in turn, is transforming the role of […]
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Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where […]
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