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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Facebook

January 3, 2011 by Simon Mainwaring

Facebook closed out 2010 gracing the cover of TIME magazine with Mark Zuckerberg chosen as their ‘Man of the Year.’ By year’s end, the company was managing a membership of over 550 million. And on December 29, 2010, Facebook overtook Google for the first time as the most visited website on the web according to hitwise.com. It […]

Facebook closed out 2010 gracing the cover of TIME magazine with Mark Zuckerberg chosen as their ‘Man of the Year.’ By year’s end, the company was managing a membership of over 550 million. And on December 29, 2010, Facebook overtook Google for the first time as the most visited website on the web according to hitwise.com. It …

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Filed Under: Advertising, Brands, Creativity, Facebook, Future, Social Tagged With: branding, Facebook, Social media

November 17, 2010 by Simon Mainwaring

This week Facebook announced their “modern messaging system,” setting off a flurry of blogosphere exchanges as to whether Facebook will trump Gmail. Mark Zuckerberg denied that it was intended to “kill email” framing his offering as inclusive, but here’s three reasons I believe Facebook messaging has the potential to succeed email. 1. TEMPERATURE: Facebook is …

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Filed Under: Facebook, Future, Social, Thinking Tagged With: Facebook, Future, Gmail

October 11, 2010 by Simon Mainwaring

There’s been much discussion about what Mark Zuckerberg and Facebook employees thought of ‘The Social Network’. The picture it paints of their CEO isn’t pretty, and while its writer Aaron Sorkin admits its “total fiction”, the filmamkers know only too well how powerful storytelling penetrates the mind of pop culture. That’s why Mark Zuckberg should …

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Filed Under: Advertising, Brands, Consumers, Facebook, Social Tagged With: branding, Facebook, Mark Zuckerberg, The Social Network, Tiger Woods

October 8, 2010 by Simon Mainwaring

The Next Web wrote an intriguing post about the emerging trend of parents creating social profiles for their unborn children. This is not limited to parents that are social media devotees (guilty as charged!) In fact, a study published this week ago by Internet Security Firm AVG states 5% of babies under 2 have social …

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Filed Under: Consumers, Facebook, Future, Social, Technology Tagged With: Facebook, parents, Social media, Twitter

August 19, 2010 by Simon Mainwaring

Yesterday Facebook announced its much anticipated entry into the location based services. Unlike Google Places which is a search tool, Facebook Places is a check-in service focused on social interaction. You simply use your phone to tell people where you are, who you are with and find out others nearby. This then can also be …

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Filed Under: Brands, Community, Consumers, Facebook Tagged With: Brands, Facebook, FOURSQUARE, privacy, Social Networking

August 17, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=HwbX4HUOdE8&feature=related I wanted to share with you this video of a speech by Nicolas Christakis from the Harvard Dept. of Sociology, on the shaping powers of social networks. He does a wonderful job of explaining stastically the forces and dynamics that drive social networks. In this case he uses the case of obesity to demonstrate …

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Filed Under: Brands, Community, Economy, Other, Social, Values Tagged With: Brands, Community, Consumers, Facebook, Social Networking

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