Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Facebook

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There’s no doubt social media makes the world smaller – friends and family across the country and around the globe are only a click away. There’s also no doubt that as frontrunners like twitter and facebook monetize their business plans, social media will prove to be a goldmine for those left standing. What is often […]

There’s no doubt social media makes the world smaller – friends and family across the country and around the globe are only a click away. There’s also no doubt that as frontrunners like twitter and facebook monetize their business plans, social media will prove to be a goldmine for those left standing. What is often …

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The acquisition of friendfeed by facebook was more than the latest battle in the war for social networking supremacy. It was a timeless lesson in creating desire. The strategic positioning of friendfeed made their brand more than desirable. It was irresistable. Here’s a few reasons why and how they did it: KNOW WHO YOUR BOSS …

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Uniquo, the tirelessly inventive Japanese design company that won the digital Titanium Grand Prix last year, had a fascinating t-shirt stand at the Cannes Festival last week. Each t-shirt had a simple panel stuck to the fabric that felt just a little bit thicker than the cotton shirt around it. A short animated sequence was …

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Social media is revolutionizing our lives as individuals and as marketers. In the last year, Facebook exploded globally and Twitter grew by a staggering 1382%. Last week Google launched the ‘Wave’, a new in-browser collaboration tool, ushering in the era of real time, aggregated communication. Leading corporate brands are responding. The list of Fortune 500 …

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‘Social Media’ and ‘The Future’ are two phrases that really shouldn’t go together unless you want to set yourself up for failure. Technological change is simply too fast and organic to be predictable. That said, here’s a stab at tomorrow and, maybe, the day after… Facebook, Twitter and Friendfeed (sorry MySpace) are in a dead …

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