The apparel industry has trained consumers to constantly expect more—more drops, more trends, more discounts—while the costs of that model are passed onto people and the planet. Against that noise, DUER, a Canadian performance apparel brand founded in Vancouver by denim veteran Gary Lenett, is building a different kind of signal: clothing that looks good, […]
The apparel industry has trained consumers to constantly expect more—more drops, more trends, more discounts—while the costs of that model are passed onto people and the planet. Against that noise, DUER, a Canadian performance apparel brand founded in Vancouver by denim veteran Gary Lenett, is building a different kind of signal: clothing that looks good, …
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