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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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FOURSQUARE

August 19, 2010 by Simon Mainwaring

Yesterday Facebook announced its much anticipated entry into the location based services. Unlike Google Places which is a search tool, Facebook Places is a check-in service focused on social interaction. You simply use your phone to tell people where you are, who you are with and find out others nearby. This then can also be […]

Yesterday Facebook announced its much anticipated entry into the location based services. Unlike Google Places which is a search tool, Facebook Places is a check-in service focused on social interaction. You simply use your phone to tell people where you are, who you are with and find out others nearby. This then can also be …

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Filed Under: Brands, Community, Consumers, Facebook Tagged With: Brands, Facebook, FOURSQUARE, privacy, Social Networking

July 14, 2010 by Simon Mainwaring

Emily Chang kindly pointed out this new Foursquare ad. As the copy explains, when you check-in on Foursquare at the “Earthjustice ad”, one of their donors will donate $10 to stop unsafe oil drilling. This is a very interesting and powerful new way to leverage location based services for change, but more than that, it …

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Filed Under: Brands, Causes, Consumers, Social Tagged With: branding, Causes, FOURSQUARE, Social media

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