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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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November 25, 2025 by Simon Mainwaring

Rick Ridgeway has always been drawn to the edges of what’s possible. As one of the original architects behind the Sustainable Apparel Coalition, now known as Cascale, and a longtime leader at Patagonia, he’s spent the last 15 years proving that the biggest lever for sustainability isn’t competition, but collaboration. Now, that model is evolving again. At […]

Rick Ridgeway has always been drawn to the edges of what’s possible. As one of the original architects behind the Sustainable Apparel Coalition, now known as Cascale, and a longtime leader at Patagonia, he’s spent the last 15 years proving that the biggest lever for sustainability isn’t competition, but collaboration. Now, that model is evolving again. At …

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Filed Under: Uncategorized Tagged With: branding, Brands, furniture, Future, purpose, We First

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