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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Future

December 10, 2019 by Simon Mainwaring

Brands across the spectrum are positioning themselves as purpose-driven leaders. In this environment, how can a company stay true to their unique reason for being and give back in authentic ways that distinguishes it from the competition? It’s not about being the agent of change but rather creating a platform for others to drive meaningful […]

Brands across the spectrum are positioning themselves as purpose-driven leaders. In this environment, how can a company stay true to their unique reason for being and give back in authentic ways that distinguishes it from the competition? It’s not about being the agent of change but rather creating a platform for others to drive meaningful …

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Filed Under: Uncategorized Tagged With: Future, Hershey, Social change

July 15, 2016 by Simon Mainwaring

We are only halfway through 2016 and it has already become a year in which politics in the U.S. and United Kingdom has thrown serious doubt about what the future will look like. In the U.S. Presidential race, Senator Bernie Sanders and Donald Trump have represented in very different ways, an impatience with politics as …

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Filed Under: Government, Leadership Tagged With: branding, Future, leadership, sustainability

May 11, 2016 by Simon Mainwaring

A powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics is remaking both the supply chain and demand sides of business (see ‘Rise of the Robots’), but they will soon transform brand marketing just as …

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Filed Under: Brands, Innovation, Technology Tagged With: Brands, Future, Social media, Technology

March 8, 2016 by Simon Mainwaring

Charity: water is not only synonymous will a deep and personal commitment to improving the lives of millions of people through access to clean water, but they are also highly respected as one of the most effective social storytellers in both the non-profit and for profit categories. Throughout their community outreach campaigns – from ‘Donating …

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Filed Under: Non-profits, Philanthropy, Purpose, Videos, We First Tagged With: charity water, Doing Good, Future, VR

February 23, 2016 by Simon Mainwaring

As more and more brands are recognizing the benefits of joining the sustainability conversation happening around the world, a critical first step is to look inwardly at your products or services before sharing externally purpose-driven positioning and communications. At the core, what you sell or offer is the most the fundamental representation and expression of …

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Filed Under: Brands, Sustainability Tagged With: Brands, Future, Social, sustainability

February 15, 2016 by Simon Mainwaring

Anyone who follows the insights revealed at the World Economic Forum each year benefits from their annual Global Risk Report that distills complex information from around the globe into a simple color-coded chart that reveals the greatest threats to our planet in any given year. These risks I color coded into five groups: Economic, Environmental, …

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Filed Under: Purpose, Sustainability Tagged With: Community, Future, leadership, sustainability

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