Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Future

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Artificial intelligence is having a moment — a loud, unruly, impossible-to-ignore moment. It’s the thunderclap in every boardroom, the whispered worry in every classroom, and the headline nobody can escape. And with every new advancement, the chorus of questions gets louder: Where’s this going? Who’s in charge? Are we even ready? But walk into a […]

Artificial intelligence is having a moment — a loud, unruly, impossible-to-ignore moment. It’s the thunderclap in every boardroom, the whispered worry in every classroom, and the headline nobody can escape. And with every new advancement, the chorus of questions gets louder: Where’s this going? Who’s in charge? Are we even ready? But walk into a …

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Rick Ridgeway has always been drawn to the edges of what’s possible. As one of the original architects behind the Sustainable Apparel Coalition, now known as Cascale, and a longtime leader at Patagonia, he’s spent the last 15 years proving that the biggest lever for sustainability isn’t competition, but collaboration. Now, that model is evolving again. At …

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Brands across the spectrum are positioning themselves as purpose-driven leaders. In this environment, how can a company stay true to their unique reason for being and give back in authentic ways that distinguishes it from the competition? It’s not about being the agent of change but rather creating a platform for others to drive meaningful …

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We are only halfway through 2016 and it has already become a year in which politics in the U.S. and United Kingdom has thrown serious doubt about what the future will look like. In the U.S. Presidential race, Senator Bernie Sanders and Donald Trump have represented in very different ways, an impatience with politics as …

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A powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics is remaking both the supply chain and demand sides of business (see ‘Rise of the Robots’), but they will soon transform brand marketing just as …

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Charity: water is not only synonymous will a deep and personal commitment to improving the lives of millions of people through access to clean water, but they are also highly respected as one of the most effective social storytellers in both the non-profit and for profit categories. Throughout their community outreach campaigns – from ‘Donating …

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