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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Future

June 29, 2011 by Simon Mainwaring

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start? Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. […]

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start? Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. …

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Filed Under: Brands, Capitalism, Community, Consumers, CSR, Future, Purpose, Social, Thinking, We First Tagged With: Brands, Causes, Community, Consumers, Future, Social media, We First

June 20, 2011 by Simon Mainwaring

The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world at large. But to get there CEOs must make several critical changes that are each …

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Filed Under: Advertising, Brands, Capitalism, Community, Consumers, Economy, Future, Globalization, Government, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Consumer behaviour, Corporations, Future, Marketing, Social media, We First

June 14, 2011 by Simon Mainwaring

There is perhaps no group that stands to benefit more from the pervasiveness of social media than non-profits. This is because social media enables non-profits to distribute their message more easily and amplify awareness of the worthy causes they support. It goes further than that. The social business marketplace is effectively forcing brands to engage …

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Filed Under: Advertising, Brands, Community, Consumers, Future, Non-profits, Philanthropy, Social, Thinking, We First Tagged With: Advertising, Brands, Consumers, Future, non-profits, Online communities, Social change, Social media, We First

June 9, 2011 by Simon Mainwaring

Each day more eyeballs and advertising spend migrates online, intersecting with social media and technologies that place new expectations on a brand. The social revolution currently under way is as profound as the digital revolution that transformed the marketplace fifteen years ago. As such, brands that bear the pain of change and rise to the …

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Filed Under: Advertising, Brands, Community, Consumers, Purpose, Social, Thinking, Values, We First Tagged With: Advertising, Brands, Community, Consumers, Future, Marketing, Social media, We First

June 7, 2011 by Simon Mainwaring

An investment in a book these days has to add value to your life. Not just because of the expense, but more so because of your investment of time. With that in mind I wanted to share ten reasons to read We First and to offer my thanks in advance for your support of its …

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Filed Under: Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Leadership, Non-profits, Optimism, Purpose, Social, Technology, Thinking, We First Tagged With: Advertising, Brands, Community, Consumers, Creativity, CSR, Future, non-profits, Social change, Social media, We First

June 7, 2011 by Simon Mainwaring

Today is launch Day for We First. I am so proud to be a part of the conversation that is allowing brands and consumers to make a bigger positive impact on the world and to find greater fulfillment themselves. This launch film is the ultimate expression of We First. It was made possible by the …

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Filed Under: Advertising, Books, Brands, Capitalism, Community, Consumers, CSR, Future, Non-profits, Optimism, Other, Philanthropy, Social, Thinking, We First Tagged With: Advertising, Brands, Causes, Community, CSR, Future, Marketing, non-profits, Social media, We First

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