Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Future

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I just returned from the SXSW Interactive Conference in Austin, Texas, and it was quite an experience. As you can see from the photo above that I took at 3.45am on the final morning, the event was packed with people and energy. Last year was my first time there and I have to say that […]

I just returned from the SXSW Interactive Conference in Austin, Texas, and it was quite an experience. As you can see from the photo above that I took at 3.45am on the final morning, the event was packed with people and energy. Last year was my first time there and I have to say that …

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httpv://www.youtube.com/watch?v=88C5hHSrN7I A couple of nights ago I had the chance to watch Randi Zuckerberg interview Rainn Wilson and James Gunn at the Mashable House event at SXSW conference in Austin, Texas (apologies for the sound being a little low). Wilson and Gunn talked about their upcoming movie ‘Super’. Hilarious it was but the interview was …

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I sat in on the SXSW panel entitled ‘Do ad agencies need to think like software companies?’ This topic could not be more timely as brands and ad agencies find themselves increasingly caught in the squeeze between storytelling and technology demands. On the panel were Allison Mooney (Google), Ben Malbon (Google), Matt Galligan (SimpleGEO), Rick …

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As GOOD magazine reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called COMMON that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems. Bogusky, who transformed Crispin, Porter, Bogusky into a creative powerhouse, Rob Schuham, former head of the marketing agency AMG and think …

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httpv://www.youtube.com/watch?v=Q-nWKaCZBjQ Visit www.wefirstbook.com Hi, I’m Simon Mainwaring. Thanks for your time and your support of my blog. Over the last two years we’ve been looking at a few really important questions. How does the economy recover? How does your company keep growing? How do we improve the lives of millions of people suffering around the …

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The New York Times featured an article this week on Barnes & Noble’s use of a special iPhone app that allowed Brooklyn Decker, Esquire’s sexiest woman alive, to appear in the store aisles. Ms. Decker wasn’t actually there but by using GPS technology developed by GoldRun customers could see her in various poses in over …

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