Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Future

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The CEO of Activision, Bobby Kotick, appeared on CNN this week and said something very powerful and portentous: “The audience of ‘Call of Duty‘ is probably greater in terms of size than in any other interactive form of entertainment. If you look at the 500 million people who are on Facebook and the way that […]

The CEO of Activision, Bobby Kotick, appeared on CNN this week and said something very powerful and portentous: “The audience of ‘Call of Duty‘ is probably greater in terms of size than in any other interactive form of entertainment. If you look at the 500 million people who are on Facebook and the way that …

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The world looks very different today than a year ago and that is certainly true of the ad industry. At the end of 2009 the industry at large faced several challenges. Specifically, they had to restore their reputation in three ways: Trust: Consumers drew little distinction between the companies that precipitated the global economic meltdown …

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This week Facebook announced their “modern messaging system,” setting off a flurry of blogosphere exchanges as to whether Facebook will trump Gmail. Mark Zuckerberg denied that it was intended to “kill email” framing his offering as inclusive, but here’s three reasons I believe Facebook messaging has the potential to succeed email. 1. TEMPERATURE: Facebook is …

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The web pays no heed to language, geographic or cultural boundaries. What began with the internalization of currency and expanded through multi-national corporations is now compounded by the seamless integration of social media users around the world. Our awareness and experience of the intimately connected global community that we now live in growing and this …

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I’m writing this blog post as someone who, perhaps like you, is trying to make sense of their own industry as it transitions in the face of emerging digital and special technology. Traditionally no matter what career you were in, your credentials were built on your portfolio of work. In short, the things you had …

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I recently had the privilege speaking at the Images and Voices of Hope World Summit. The theme was ‘Media as an Agent of Change’ and at the end of the weekend they asked several attendees to answer a simple but insightful question. I found all the answers really enlightening as everyone spoke from the vantage point of …

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