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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Future

November 3, 2010 by Simon Mainwaring

I’m writing this blog post as someone who, perhaps like you, is trying to make sense of their own industry as it transitions in the face of emerging digital and special technology. Traditionally no matter what career you were in, your credentials were built on your portfolio of work. In short, the things you had […]

I’m writing this blog post as someone who, perhaps like you, is trying to make sense of their own industry as it transitions in the face of emerging digital and special technology. Traditionally no matter what career you were in, your credentials were built on your portfolio of work. In short, the things you had …

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Filed Under: Advertising, Brands, Creativity, Future, Technology Tagged With: Advertising, branding, Creativity, Future, Social media

October 15, 2010 by Simon Mainwaring

I recently had the privilege speaking at the Images and Voices of Hope World Summit. The theme was ‘Media as an Agent of Change’ and at the end of the weekend they asked several attendees to answer a simple but insightful question. I found all the answers really enlightening as everyone spoke from the vantage point of …

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Filed Under: Brands, Capitalism, Causes, Community, Creativity, Future Tagged With: Future, MEDIA, Social media

October 4, 2010 by Simon Mainwaring

It’s difficult enough for CEOs to manage their companies and inspire their staff. Now they must add another role to that list – Chief Technology Adopter. For without the permission, leadership and example of a CEO, companies have almost no chance of building the online communities that will increasingly drive their profits in the future. …

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Filed Under: Brands, Capitalism, Future, Social, Technology, Values Tagged With: CEO, Future, Social media

September 23, 2010 by Simon Mainwaring

Today I’m speaking at Images and Voices of Hope, a gathering at Peace Village in the Catskills. The mountains are breathtaking but so is the ambition of the conference. It’s true we live in challenging times. There are so many concurrent global crises, governments around the world riddled with debt and philanthropies are so stretched. …

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Filed Under: Advertising, Brands, Capitalism, Consumers, Creativity, Future, Non-profits, Philanthropy, Social, Technology, Values Tagged With: Future, IVOH, MEDIA, Social change

September 9, 2010 by Simon Mainwaring

Mashable and BBHLabs wrote about the future of ad agencies this week, so I decided to join the fray. As seminars at the Cannes Advertising Festival this year revealed, there is no doubt that the industry recognizes it is under assault from new technology, competitors and tools that threaten their critical relationships with major clients. …

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Filed Under: Advertising, Brands, Consumers, Creativity, Future, Social Tagged With: ad agencies, Brands, Consumers, Future, Social media

August 6, 2010 by Simon Mainwaring

I woke up this morning and read this post by Robert Kuttner in Huffington Post. I think his opening points are spot on. He tells us that Wall Street and BP demonstrate the same problem. In both cases, a powerful, politically protected industry invented something that could not easily be repaired when it broke. We …

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Filed Under: Brands, Capitalism, Consumers, Economy, Future, Globalization, Social, Thinking Tagged With: Brands, Consumers, Economy, Future

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