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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Future

October 4, 2010 by Simon Mainwaring

It’s difficult enough for CEOs to manage their companies and inspire their staff. Now they must add another role to that list – Chief Technology Adopter. For without the permission, leadership and example of a CEO, companies have almost no chance of building the online communities that will increasingly drive their profits in the future. […]

It’s difficult enough for CEOs to manage their companies and inspire their staff. Now they must add another role to that list – Chief Technology Adopter. For without the permission, leadership and example of a CEO, companies have almost no chance of building the online communities that will increasingly drive their profits in the future. …

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Filed Under: Brands, Capitalism, Future, Social, Technology, Values Tagged With: CEO, Future, Social media

September 23, 2010 by Simon Mainwaring

Today I’m speaking at Images and Voices of Hope, a gathering at Peace Village in the Catskills. The mountains are breathtaking but so is the ambition of the conference. It’s true we live in challenging times. There are so many concurrent global crises, governments around the world riddled with debt and philanthropies are so stretched. …

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Filed Under: Advertising, Brands, Capitalism, Consumers, Creativity, Future, Non-profits, Philanthropy, Social, Technology, Values Tagged With: Future, IVOH, MEDIA, Social change

September 9, 2010 by Simon Mainwaring

Mashable and BBHLabs wrote about the future of ad agencies this week, so I decided to join the fray. As seminars at the Cannes Advertising Festival this year revealed, there is no doubt that the industry recognizes it is under assault from new technology, competitors and tools that threaten their critical relationships with major clients. …

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Filed Under: Advertising, Brands, Consumers, Creativity, Future, Social Tagged With: ad agencies, Brands, Consumers, Future, Social media

August 6, 2010 by Simon Mainwaring

I woke up this morning and read this post by Robert Kuttner in Huffington Post. I think his opening points are spot on. He tells us that Wall Street and BP demonstrate the same problem. In both cases, a powerful, politically protected industry invented something that could not easily be repaired when it broke. We …

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Filed Under: Brands, Capitalism, Consumers, Economy, Future, Globalization, Social, Thinking Tagged With: Brands, Consumers, Economy, Future

June 9, 2010 by Simon Mainwaring

This week’s book  review and giveaway is ‘First as Tragedy, then as Farce’ by Slavoj Zizek. It’s a zestful and intelligent critique of contemporary capitalism in which Zizek asserts capitalism is completely irrational in a way that is impossible to ignore considering the recent financial crisis. Using this example, as well as many others in recent …

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Filed Under: Books, Capitalism, Economy, Future Tagged With: Capitalism, Economy, Future

June 7, 2010 by Simon Mainwaring

It looks like Mark Zuckerberg will continue to be everyone’s favorite punching bag this week. I’ve written earlier as to why I believe the issue is much larger than Zuckerberg or Facebook, and Robert Scoble did a great piece yesterday reminding us exactly what Mark has already achieved – to his benefit and ours – …

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Filed Under: Facebook, Social, Thinking Tagged With: Facebook, Future, privacy, Social media, Zuckerberg

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