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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Future

June 9, 2010 by Simon Mainwaring

This week’s book  review and giveaway is ‘First as Tragedy, then as Farce’ by Slavoj Zizek. It’s a zestful and intelligent critique of contemporary capitalism in which Zizek asserts capitalism is completely irrational in a way that is impossible to ignore considering the recent financial crisis. Using this example, as well as many others in recent […]

This week’s book  review and giveaway is ‘First as Tragedy, then as Farce’ by Slavoj Zizek. It’s a zestful and intelligent critique of contemporary capitalism in which Zizek asserts capitalism is completely irrational in a way that is impossible to ignore considering the recent financial crisis. Using this example, as well as many others in recent …

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Filed Under: Books, Capitalism, Economy, Future Tagged With: Capitalism, Economy, Future

June 7, 2010 by Simon Mainwaring

It looks like Mark Zuckerberg will continue to be everyone’s favorite punching bag this week. I’ve written earlier as to why I believe the issue is much larger than Zuckerberg or Facebook, and Robert Scoble did a great piece yesterday reminding us exactly what Mark has already achieved – to his benefit and ours – …

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Filed Under: Facebook, Social, Thinking Tagged With: Facebook, Future, privacy, Social media, Zuckerberg

May 9, 2010 by Simon Mainwaring

Jeff Jarvis wrote a great post yesterday about Facebook, privacy and the theme of his upcoming book – publicness. I can’t wait to read it – seriously, Jeff, write fast – as it provides much-needed clarity around the web’s hottest issue: privacy. Critical to his post was the distinction between the ‘private’ public (that’s the one …

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Filed Under: Community, Facebook, Optimism, Technology, Thinking, Twitter Tagged With: Community, Facebook, Future, Jeff Jarvis, privacy, Twitter

April 26, 2010 by Simon Mainwaring

The internet has been ablaze this week with discussion around the impact of Facebook’s announcements at the f8 conference last week. Effectively Facebook has dismantled the walls between it and the entire web inviting conjecture that the entire web will become social and that Facebook is making a bid for control. From a user’s point …

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Filed Under: Community, Facebook, Future, Social Tagged With: Community, Facebook, Future, Open Graph, privacy, Social Networking

February 1, 2010 by Simon Mainwaring

Steve Jobs didn’t just launch the latest ‘must have’ consumer accessory last week. He unleashed the latest assault on everything we thought we knew as marketers. Faris Yacob responded the iPad launch with a great post about its impact on languaging. Appropriately entitled ‘The Medium Isn’t the Message’, he questioned – to paraphrase him – …

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Filed Under: Brands, Technology Tagged With: Advertising, Brands, Future, iPad, Social media

January 4, 2010 by Simon Mainwaring

It feels SO good to be in 2010. 2009 was full of upheaval for many reasons, not the least of which was changes in digital marketing. So let’s kick start the New Year will a look at some powerful trends that will shape the coming year. 1. WHERE YOU ARE IS WHO YOU ARE In …

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Filed Under: Brands, Consumers, Social Tagged With: Consumers, digital trends, Future, Social media

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