Future

December 28, 2012 by Simon Mainwaring

The sun is finally setting on the year and I wanted to thank everyone for their support of the We First blog. These are the ten most popular posts of the year so I thought they would be of interest in case you missed any. It’s always enlightening to see which posts resonates most with […]

November 19, 2012 by Simon Mainwaring

Since 2011 much has been written about the role of social media in the rise of citizen activism around the globe especially during the Arab Spring revolutions that swept through the Arab States and tragically continues today in Syria. Domestic activism followed shortly after starting in the United States with the #occupywallstreet movement that spread …

October 1, 2012 by Simon Mainwaring

Last week I had the pleasure of doing a keynote at the Televisa Conference in Mexico City. I talked about the shared future of TV and social media and wanted to pass on some thoughts from the event. I cannot stress enough how important the relationship between the two is, whether viewed through the lens …

August 8, 2012 by Simon Mainwaring

An extraordinary thing happened this week. Ben Bernacke, the Federal Reserve Chairman made a compelling case for the quality of life we live over the quantity of life we consume. This is critical because this fundamental – and some no doubt will argue simplistic – approach to measuring economic success sits at the heart of …

August 3, 2012 by Simon Mainwaring

As the days when social media was pegged as a fad drift from memory, mobile advertising has risen to take its place. Will mobile ads be effective, what ad format works best, who will win the mobile payments battle and why? Yet a quick glance at the infographic by Luma (above) should be enough to assure anyone …

June 18, 2012 by Simon Mainwaring

A few weeks ago I shared an infographic of the social media landscape so that we can all consider our place and future in it. The impact of that inforgraphic is compounded when you consider the explosion of the Social TV ecosystem show above. This chart shows the main players in the Social TV landscape …