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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Future

May 21, 2012 by Simon Mainwaring

When you look at this rather frightening infographic of social media landscape from Buddy Media/Luma, it’s easy to feel lost and overwhelmed. And it’s true that each day presents new opportunities and complexities for social media engagement and management. Yet this infographic also provides a rare chance to see the largers social media landscape and […]

When you look at this rather frightening infographic of social media landscape from Buddy Media/Luma, it’s easy to feel lost and overwhelmed. And it’s true that each day presents new opportunities and complexities for social media engagement and management. Yet this infographic also provides a rare chance to see the largers social media landscape and …

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Filed Under: Mobile, Social, Technology Tagged With: branding, Future, Social media

March 5, 2012 by Simon Mainwaring

Every corporation, start-up and non-profit faces multiple challenges today, most pressing of which is the pace of changing technology. But just as important is the ability to imagine what possibilities new mobile, gaming and social technologies all unlock for your business, brand and social impact. With this challenge in mind, I wanted to share three …

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Filed Under: Advertising, Brands, Future, Mobile, Optimism, Other, Purpose, Social, Thinking Tagged With: Advertising, Future, Social media, Technology

February 7, 2012 by Simon Mainwaring

In a truly dramatic demonstration of the power of citizen activism, Iceland drew up its new constitution using crowdsourcing in late 2011. Following Iceland’s complete economic collapse and bankruptcy due to irresponsible banking practices, the nation was eager to use social media to get its citizens involved in writing their own future. The initiative began with a …

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Filed Under: Brands, Consumers, Economy, Future, Purpose, Social, Thinking, We First Tagged With: crowdsourcing, Future, Social media

January 16, 2012 by Simon Mainwaring

In honor of Martin Luther King Jr.’s birthday, I’m sharing the epilogue to We First in which I reference famous words from his ‘I Have a Dream’ speech that still ring true today. Economic equality was an important part of his vision and legacy, and while strides have been made, we still have far to …

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Filed Under: Capitalism, Causes, Community, Consumers, Economy, Future, Purpose, Values, We First Tagged With: Economy, Future, MLK Jr., racial equality

January 9, 2012 by Simon Mainwaring

We’re super excited to announce that Robert Tercek is a special guest speaker at ther We First Seminar on February 1-2 at the Marina del Rey Marriott in California. Robert is one of the world’s most prolific creator of interactive entertainment and former President of Digital Media for OWN: The Oprah Winfrey Network, as well …

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Filed Under: Community, Consumers, Facebook, Future, Media, Mobile, Optimism, Other, Social, Technology Tagged With: Future, Social media, Technology, Television

January 4, 2012 by Simon Mainwaring

A lot is going to be demanded of business leaders in 2012 due to fast-changing social technology that is remaking the business landscape in the midst of a tough economy. To ensure that you’re one of the success stories of 2012, you need to start with the right mindset, focus and goals. To that end, …

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Filed Under: Brands, Capitalism, Causes, Economy, Future, Leadership, Optimism, Purpose, Social, We First Tagged With: branding, Future, Social media

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