Lego isn’t just undergoing a revival, it’s a born-again cult in the making. But they haven’t changed, it’s the same old stuff, there’s no whiz-bang technology, right? Lego is doing three things brilliantly. Connecting emotionally with their audience, re-establishing relevance, and selling their fundamental proposition – the power of joyful imagination. Here’s how: 1. They […]
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The G20 protests across London were alarming for many reasons. Not the least of which was the role of the media. Image after image showed knots of photographers and cameramen jostling for position at the front of each march. There’s even a moment in this footage when a protestor is about to smash a window […]
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