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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Gary Vaynerchuk

March 9, 2011 by Simon Mainwaring

This week I wanted to share Gary Vaynerchuck’s new book, Thank You Economy. In my mind, Gary’s book stands out for one important reason. When most brands consider engaging their customers using social media, they look to case studies and metrics to ensure the return on their investment will be worthwhile. Understandable, of course. Yet the […]

This week I wanted to share Gary Vaynerchuck’s new book, Thank You Economy. In my mind, Gary’s book stands out for one important reason. When most brands consider engaging their customers using social media, they look to case studies and metrics to ensure the return on their investment will be worthwhile. Understandable, of course. Yet the …

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Filed Under: Books, Brands, Community, Social, Thinking Tagged With: books, Gary Vaynerchuk, Social media, Thank You Economy

April 29, 2010 by Simon Mainwaring

I was speaking at the Connect Now conference with Gary Vaynerchuk a couple of weeks ago and he kindly gave me a signed copy of ‘Crush It!’ to pass on to someone. That’s him signing it below. It’s a truly inspirational read which exhorts you to “cash in on your passion.” ‘Crush It!’ is written with …

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Filed Under: Advertising, Books, Community, Social Tagged With: Facebook, Gary Vaynerchuk, Marketing, Social media, Twitter

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