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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Global Brand Initiative

January 22, 2019 by Simon Mainwaring

SAP is one of the largest technology companies in the world. Its Chief Marketing Officer, Alicia Tillman, sat down with We First’s Simon Mainwaring to discuss how SAP, acutely aware of its innovative global reach in practically every industry and line of business, activates its purpose to not only drive business solutions and growth but, […]

SAP is one of the largest technology companies in the world. Its Chief Marketing Officer, Alicia Tillman, sat down with We First’s Simon Mainwaring to discuss how SAP, acutely aware of its innovative global reach in practically every industry and line of business, activates its purpose to not only drive business solutions and growth but, …

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Filed Under: Brands, Consumers, Future, Leadership, Purpose Tagged With: CMO, Corporate Social Responsibility, Customer service, Global Brand Initiative, sap

May 15, 2017 by Simon Mainwaring

In today’s world, urbanization and the rising costs of developing resilient cities — let alone natural crisis mitigation, reducing poverty, and improving health care — exceed the financial capacity of governments and charities. Thus, partnerships between brands, non-governmental institutions and public sector organizations can scale positive change. Akzo Nobel’s Human Cities Coalition (HCC) brings governments, NGOs, …

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Filed Under: Globalization, Non-profits, Sustainability Tagged With: Akzo Nobel, Arcadis, Dutch Ministry of Foreign Affairs, Global Brand Initiative, Human Cities Coalition, International Finance Coalition, NGOs, Paris Climate Agreement, Reina Bujis, Sheela Patel, Shelter Program, Slum Dwellers International, Sustainable Development Goals, UN-Habitat, World Bank

September 20, 2011 by Simon Mainwaring

Mashable Slides View more presentations from Simon Mainwaring I had the real pleasure of speaking at Mashable Social Good yesterday. It was a hugely inspiring day with great presentations by Ted Turner of Turner Enterprises,  Alec Ross from the State Department, Scott Harrison of charity:water, David Armano of Edelman, Howard Buffett of the Howard Buffett …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, Economy, Future, Mobile, Non-profits, Optimism, Philanthropy, Purpose, Social, Thinking, We First Tagged With: Capitalism, contributory consumption, Global Brand Initiative, Mashable, Social media

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