Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

GOOD Magazine

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I follow GOOD magazine on twitter and have been receiving tweets about the first ever GOOD 100, which celebrates the most exciting entrepreneurs of the year. So I went to their site and spent some time exploring the companies that are changing the way we live. Each of them is brilliant and inspiring in their […]

I follow GOOD magazine on twitter and have been receiving tweets about the first ever GOOD 100, which celebrates the most exciting entrepreneurs of the year. So I went to their site and spent some time exploring the companies that are changing the way we live. Each of them is brilliant and inspiring in their …

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I recently worked as a writer on the new Prius ‘Harmony” campaign for Saatchi & Saatchi, LA (led by Mike McKay and Andrew Christou – full list of credits below). While the ads are on television a lot, there are less visible aspects to the campaign that – from a marketing point of view – …

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