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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Google

April 6, 2012 by Simon Mainwaring

The release of this video from Google gives us a glimpse of what life might look like through the lens of Google’s augmented reality glasses. It poses as many questions as it answers but as you watch the video, you quickly realize the powerful ways that your own reality can become a shared and social […]

The release of this video from Google gives us a glimpse of what life might look like through the lens of Google’s augmented reality glasses. It poses as many questions as it answers but as you watch the video, you quickly realize the powerful ways that your own reality can become a shared and social …

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Filed Under: Consumers, Other, Social, Technology Tagged With: Google, Social media, social shopping

January 13, 2012 by Simon Mainwaring

http://youtu.be/eOX6CPC9GnA Last week I had the pleasure of joining other guests on This Week in Social Media with host, Robert Tercek. As always, it was a lively discussion ranging from the rise of Google+, to citizen and consumer activism, to the future of journalism. I hope you enjoy it.

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Filed Under: Brands, Community, Consumers, Facebook, Future, Mobile, Other, Social, Technology, Thinking, Twitter Tagged With: branding, Facebook, Google, google plus, Robert Tercek, social good, Social media

October 24, 2011 by Simon Mainwaring

I finally had the chance to visit Google, a business, brand and creative powerhouse I have admired for years. I spoke there about We First as part of their authors series. Everyone was super gracious and I now understand why it’s such a desirable place to work. They really do everything they can to inspire …

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Filed Under: Advertising, Books, Capitalism, Causes, Community, Consumers, Economy, Future, Globalization, Non-profits, Optimism, Philanthropy, Purpose, Social, Technology, Thinking, Values, We First Tagged With: Capitalism, Google, Social media, We First

July 5, 2011 by Simon Mainwaring

The launch of Google+ apps sends a powerful signal – the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for …

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Filed Under: Advertising, Brands, Future, Social Tagged With: Advertising, Brands, Google

May 16, 2009 by Simon Mainwaring

‘Social Media’ and ‘The Future’ are two phrases that really shouldn’t go together unless you want to set yourself up for failure. Technological change is simply too fast and organic to be predictable. That said, here’s a stab at tomorrow and, maybe, the day after… Facebook, Twitter and Friendfeed (sorry MySpace) are in a dead …

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Filed Under: Social Tagged With: Facebook, FriendFeed, Future, Google, Social media, social network, Twitter

April 25, 2009 by Simon Mainwaring

Re-cession. We’re in the middle of it and people are talking about their jobs, livelihood and future. According to the Huffington Post, jobless claims rose in 46 states last week, with California posting it’s highest jobless rate in three decades (11.2%). What’s more, while the economy tanks technology continues to change industries and the way …

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Filed Under: Consumers, Economy Tagged With: Creativity, Economy, Google, Huffington Post, Jeff Jarvis, jobless, reinvention, Technology

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