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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Harvard Business Review

Purpose

January 18, 2017 by Simon Mainwaring

The world’s most innovative brands, from small businesses to multinational corporations, are using purpose to not only guide long-term business strategy and create emotionally engaging ad campaigns, but also to foster employee and customer support, distinguish themselves as a force for good and increase the bottom line. As more companies find and promote their purpose, […]

The world’s most innovative brands, from small businesses to multinational corporations, are using purpose to not only guide long-term business strategy and create emotionally engaging ad campaigns, but also to foster employee and customer support, distinguish themselves as a force for good and increase the bottom line. As more companies find and promote their purpose, …

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Filed Under: Brands, Consumers, Purpose Tagged With: Breathless Choir Video, Fit for Purpose Index, Harvard Business Review

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