Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

healthy

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Crisis 1: At least 2 billion people worldwide are malnourished. According to the CDC, from 1999–2000 through 2017–2018, the rate of U.S. obesity prevalence increased from 30.5% to 42.4%, with the prevalence of extreme obesity doubling to 9.2%. And those statistics are from before the impact of the pandemic compounded these troubling issues. Dietary risk […]

Crisis 1: At least 2 billion people worldwide are malnourished. According to the CDC, from 1999–2000 through 2017–2018, the rate of U.S. obesity prevalence increased from 30.5% to 42.4%, with the prevalence of extreme obesity doubling to 9.2%. And those statistics are from before the impact of the pandemic compounded these troubling issues. Dietary risk …

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They didn’t set out to become cultural titans—or even to revolutionize their own industry. At the Natural Products Expo West in Anaheim, Calif. 34 years ago, Amy’s Kitchen founders Rachel and Andy Berliner debuted what they considered an imperfect vegetable pot pie prototype developed in their own kitchen. The response was prodigiously encouraging. But as …

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Businesses that tackle pain points and meet consumer needs in new ways can gain market share and loyalty. A brand that’s driven to disrupt the carbonated beverage category is Poppi.  The company packs prebiotic health benefits with natural sweeteners to produce a low sugar alternative to traditional soda pop. “I was interested in what food …

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