Today’s increasingly savvy consumers expect brands to do more than make quality goods and services. People want to support companies that actively work towards building a better world. In fact, nearly 90 percent of consumers say they would rather purchase a good or service that gives back to society than a comparable product that doesn’t […]
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Amidst growing concern around climate change policy shifts, business leaders from some of the world’s largest companies are rising to the occasion and taking action to preserve the environment. The current administration proposed budget cuts that would reduce funding for the EPA by 31 percent and is expected to overturn environmental policies in an executive order that […]
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Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where […]
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