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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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IBM

January 22, 2018 by Simon Mainwaring

Today’s increasingly savvy consumers expect brands to do more than make quality goods and services. People want to support companies that actively work towards building a better world. In fact, nearly 90 percent of consumers say they would rather purchase a good or service that gives back to society than a comparable product that doesn’t […]

Today’s increasingly savvy consumers expect brands to do more than make quality goods and services. People want to support companies that actively work towards building a better world. In fact, nearly 90 percent of consumers say they would rather purchase a good or service that gives back to society than a comparable product that doesn’t …

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Filed Under: CSR, Facebook Tagged With: #OptOutside, Ben & Jerry's, Bill Gates, Elon Musk, Facebook, FedEx, Gen Z, IBM, Mark Zuckerberg, Patagonia, REI, Tesla, TOMS, UGC, Walmart

March 20, 2017 by Simon Mainwaring

Amidst growing concern around climate change policy shifts, business leaders from some of the world’s largest companies are rising to the occasion and taking action to preserve the environment. The current administration proposed budget cuts that would reduce funding for the EPA by 31 percent and is expected to overturn environmental policies in an executive order that …

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Filed Under: Government, Sustainability, Thinking Tagged With: Clean Energy, Environmental Defense Fund, EPA, General Motors, IBM, Internet of Things, Walmart

September 10, 2014 by Simon Mainwaring

Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where …

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Filed Under: Brands, Causes, Community, Conferences, CSR, Leadership, Media, Non-profits, Purpose, Sustainability, Thinking, Values Tagged With: branding, Brands, Business, Causes, Coca Cola, CSR, Facebook, IBM, Marketing, non-profits, Nutiva, Participant Media, Patagonia, purpose, seminar, social branding, social business, Social change, sustainability, unilever, Values, We First

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