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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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ice cream

August 25, 2021 by Simon Mainwaring

At 11:49 p.m. on an otherwise ordinary January 26th, a bearded man was burning the midnight oil in a food lab. He had worked at 16 Michelin star restaurants, was named a Zagat 30 Under 30, and was twice nominated for the James Beard Rising Star Chef award. Tonight, though, he was a scientist. He […]

At 11:49 p.m. on an otherwise ordinary January 26th, a bearded man was burning the midnight oil in a food lab. He had worked at 16 Michelin star restaurants, was named a Zagat 30 Under 30, and was twice nominated for the James Beard Rising Star Chef award. Tonight, though, he was a scientist. He …

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Filed Under: Uncategorized Tagged With: collaboration, dairy industry, Eclipse, ice cream, Lead With We, plant-based, purpose, Simon Mainwaring, vegan

Purpose At Work: 12 Lessons From Coolhaus On Purpose, Products And Partnerships

June 21, 2021 by Simon Mainwaring

To build a purposeful business you must intertwine products, partnerships and storytelling with societal issues that go beyond your brand or industry. An excellent example of a brand weaving together these critical pillars of conscious leadership is Coolhaus. Architecture and super premium Ice Cream might seem like an unlikely combination, but Natasha Case and her …

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Filed Under: Uncategorized Tagged With: coolhaus, female ceo, ice cream, lgbtq, sustainability

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