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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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innovation

March 9, 2021 by Simon Mainwaring

Ground breaking technologies are few and far between. When a company does transform what is possible to advance humanity and also gain market share and profitability, it warrants attention. An excellent example of a business disrupting their industry and breaking boundaries is Modern Meadow. Through entrepreneurial drive, scientific innovation and purposeful partnerships, the biofabrication company […]

Ground breaking technologies are few and far between. When a company does transform what is possible to advance humanity and also gain market share and profitability, it warrants attention. An excellent example of a business disrupting their industry and breaking boundaries is Modern Meadow. Through entrepreneurial drive, scientific innovation and purposeful partnerships, the biofabrication company …

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Filed Under: Uncategorized Tagged With: Corporate Social Responsibility, innovation, Social Entrepreneurship, sustainability

March 27, 2019 by Simon Mainwaring

Elon Musk is on a mission to bring sustainable transportation to the masses. The Model 3's affordable price is critical to Musk’s mission to scale adoption of electric personalized transit across the globe.

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Filed Under: CSR, Globalization, Innovation, Sustainability Tagged With: Elon Musk, innovation, Tesla

November 20, 2018 by Simon Mainwaring

Today’s consumers are looking to support brands that make a positive impact in the world and enable them to live a better life. What’s more, the rapid pace of technological advancement coupled with highly competitive markets necessitates business innovation and brand differentiation. As a result, companies that provide mission-driven products and services shape consumer demand, …

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Filed Under: Innovation, Leadership, Purpose, Social Tagged With: Brand Growth, innovation, social impact, Toyota

August 14, 2012 by Simon Mainwaring

A subtle but powerful shift is underway as brands and platforms that have thrived, in part, through social media are now trading up into traditional media territory on the strengths of the eyeballs and engagement they have captured.  To illustrate I want to share three examples. 1. GOOGLE HANG-OUTS ON AIR: Google wants this new …

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Filed Under: Advertising, Brands, Consumers, Future, Social Tagged With: Advertising, branding, innovation, Social media

May 3, 2011 by Simon Mainwaring

No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the generation of new thinking and ideas. Yet creating the conditions that make this possible is not simple. I’ve spent much of the last year at conferences and events of all sizes, …

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Filed Under: Brands, Creativity, Future, Social Tagged With: conferences, innovation

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