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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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June 27, 2017 by Simon Mainwaring

Every business leader wants consumers to think of their company as an essential ingredient in building a better life; yet, the very definition of what constitutes the Good Life changes over time. While dynamic consumer desires shape the products and services that support an “optimal lifestyle,” there’s no crystal ball that brands can rely on […]

Every business leader wants consumers to think of their company as an essential ingredient in building a better life; yet, the very definition of what constitutes the Good Life changes over time. While dynamic consumer desires shape the products and services that support an “optimal lifestyle,” there’s no crystal ball that brands can rely on …

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Filed Under: Consumers, Sustainability Tagged With: #HereForYou, Amazon, Apple, Google, Harris Poll, Instagram, MeetMindful, SaaS, Software as a Service, Sustainable Brands, The Good Life, unilever, Unilever Future Leaders Programme

December 21, 2012 by Simon Mainwaring

Instagram’s unsurprising back down over changes to its Terms and Conditions is yet another example of the ongoing tension between access and privacy that pervades the social media space. Time will tell whether the concessions made by Instagram will prove sufficient or whether its creep away from prioritizing the user over the advertiser will prove …

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Filed Under: Brands, Consumers, Facebook, Future Tagged With: Facebook, Instagram, privacy

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