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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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iPad

February 1, 2010 by Simon Mainwaring

Steve Jobs didn’t just launch the latest ‘must have’ consumer accessory last week. He unleashed the latest assault on everything we thought we knew as marketers. Faris Yacob responded the iPad launch with a great post about its impact on languaging. Appropriately entitled ‘The Medium Isn’t the Message’, he questioned – to paraphrase him – […]

Steve Jobs didn’t just launch the latest ‘must have’ consumer accessory last week. He unleashed the latest assault on everything we thought we knew as marketers. Faris Yacob responded the iPad launch with a great post about its impact on languaging. Appropriately entitled ‘The Medium Isn’t the Message’, he questioned – to paraphrase him – …

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Filed Under: Brands, Technology Tagged With: Advertising, Brands, Future, iPad, Social media

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