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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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IParticipate

October 22, 2009 by Simon Mainwaring

This week was the official launch of the national “iParticipate” campaign. As one of the team members that created the campaign, I wanted to thank the networks, talents agents and stars for doing something unprecedented – uniting all four networks around a single cause. It’s yet one more milestone on the way to massive, positive […]

This week was the official launch of the national “iParticipate” campaign. As one of the team members that created the campaign, I wanted to thank the networks, talents agents and stars for doing something unprecedented – uniting all four networks around a single cause. It’s yet one more milestone on the way to massive, positive …

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Filed Under: Social Tagged With: IParticipate, Social change, Social media

September 11, 2009 by Simon Mainwaring

Over the last few weeks I’ve had the privilege of working as Creative Director on the Entertainment Industry Foundation’s ‘I Participate’ campaign. Mayor Bloomberg launched it yesterday in Times Square and the first ad featuring the First Lady Michelle Obama and Dr. Biden aired on Good Morning America this morning. It was truly a team …

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Filed Under: Brands, Non-profits, Philanthropy Tagged With: IParticipate, non-profits, Social change, Viral marketing

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