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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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leadership

July 15, 2016 by Simon Mainwaring

We are only halfway through 2016 and it has already become a year in which politics in the U.S. and United Kingdom has thrown serious doubt about what the future will look like. In the U.S. Presidential race, Senator Bernie Sanders and Donald Trump have represented in very different ways, an impatience with politics as […]

We are only halfway through 2016 and it has already become a year in which politics in the U.S. and United Kingdom has thrown serious doubt about what the future will look like. In the U.S. Presidential race, Senator Bernie Sanders and Donald Trump have represented in very different ways, an impatience with politics as …

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Filed Under: Government, Leadership Tagged With: branding, Future, leadership, sustainability

April 18, 2016 by Simon Mainwaring

As brands around the world recognize the benefits, and increasing necessity, of being a force for good in the world, the most critical consideration is to ensure that your actions, commitment and messaging come from a place of authenticity. The enduring partnership between John Varvatos and Stuart House is a model for meaningful impact achieved …

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Filed Under: Brands, Causes Tagged With: Brands, Causes, Community, leadership

April 11, 2016 by Simon Mainwaring

Last week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its standard autopilot feature. Yet perhaps the most impressive feature of the launch is not the …

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Filed Under: Brands, Sustainability Tagged With: Brands, leadership, sustainability, Technology

March 31, 2016 by Simon Mainwaring

One of the hardest things for marketers to do is to get leadership buyoff around purpose. Here are 5 key steps to helping you get leadership to care about purpose. 

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Filed Under: Leadership, Purpose, Videos Tagged With: leadership, purpose, VLOG

February 15, 2016 by Simon Mainwaring

Anyone who follows the insights revealed at the World Economic Forum each year benefits from their annual Global Risk Report that distills complex information from around the globe into a simple color-coded chart that reveals the greatest threats to our planet in any given year. These risks I color coded into five groups: Economic, Environmental, …

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Filed Under: Purpose, Sustainability Tagged With: Community, Future, leadership, sustainability

February 1, 2016 by Simon Mainwaring

Each year ushers in new technology, new consumer expectations and new opportunities to share fresh thinking as a speaker. One of the great and often unseen benefits of speaking at so many events around the world is that you get to benefit from pattern recognition that is only possible because you are constantly hearing insights …

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Filed Under: Brands, Future Tagged With: leadership, Marketing, Millennials, purpose

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