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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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leadership

November 13, 2012 by Simon Mainwaring

In two days time We First is launching something very special that we designed specifically with you in mind. If you’e a speaker, author, trainer, consultant, start-up or social entrepreneur (as I am), you struggle to find the time and resources to properly market your brand. That said, without effective marketing no amount of great […]

In two days time We First is launching something very special that we designed specifically with you in mind. If you’e a speaker, author, trainer, consultant, start-up or social entrepreneur (as I am), you struggle to find the time and resources to properly market your brand. That said, without effective marketing no amount of great …

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Filed Under: Brands, Consumers, Future, Leadership, Purpose, Social, We First Tagged With: leadership, social branding, Social media

March 1, 2012 by Simon Mainwaring

Simon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo. I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go & Lead’ project and the interview just came out so I wanted to share it with you. ‘Let Go & Lead’ is a project to explore …

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Filed Under: Advertising, Brands, Causes, Consumers, Economy, Future, Leadership, Social, Thinking, We First Tagged With: branding, leadership, Let Go & Lead, Social media

January 6, 2011 by Simon Mainwaring

Nike is famous for taking a leadership position on the field and in the marketplace. But what it’s just done for the entire apparel industry is both surprising and enlightening. At the turn of the year Nike released their open-source Environmental Apparel Design Tool. Developed over 7 years, the $6 million technology, by their estimates, …

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Filed Under: Brands, Capitalism, Consumers, Creativity, Globalization, Thinking Tagged With: Globalization, leadership, Nike

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