More and more vanguard companies have begun to radically re-imagine and reengineer business based on the idea of collectivized purpose—to Lead With We. They’re showing us that how we live, work, and grow together in new and necessary ways can restore and protect the social and living systems on which all of our futures depend. […]
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Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values as well as quality. The rideshare company is the second largest in the sector, controlling […]
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