In today’s hyper competitive world it’s increasingly difficult for brands to distinguish themselves from the competition. The internet, e-commerce adoption, globalization and other disruptions are lowering the barriers to entry across industries which is further crowding markets. For your brand to stand out in the crowd, you must not only produce quality and innovative goods, […]
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The latest vlog on how and why you should increase the quality of your listening skills when attempting to make your marketing or business relevant to your customers or employees.
Read MoreStrategically aligning with non-profit or for-profit partners has long-proven a successful way to break into new markets, access new consumers, or amplify and strengthen one’s own brand image. Today, we see industries and business models converging at ever-increasing speeds merging the lines between profit and purpose. Brand building by association, however, can have untended consequences […]
Read MoreEach year ushers in new technology, new consumer expectations and new opportunities to share fresh thinking as a speaker. One of the great and often unseen benefits of speaking at so many events around the world is that you get to benefit from pattern recognition that is only possible because you are constantly hearing insights […]
Read MoreThere is a growing imperative for brands to transcend their products, services, and category to positively shape culture. This is being driven by several key factors including: Brands cannot survive in societies that fail Millennials are demanding brands play and active social role and are rewarding them with their purchases. (Nielsen) Social responsibility mitigates the […]
Read MoreThere is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the […]
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