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Simon Mainwaring

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media sync

December 26, 2010 by Simon Mainwaring

The CEO of Activision, Bobby Kotick, appeared on CNN this week and said something very powerful and portentous: “The audience of ‘Call of Duty‘ is probably greater in terms of size than in any other interactive form of entertainment. If you look at the 500 million people who are on Facebook and the way that […]

The CEO of Activision, Bobby Kotick, appeared on CNN this week and said something very powerful and portentous: “The audience of ‘Call of Duty‘ is probably greater in terms of size than in any other interactive form of entertainment. If you look at the 500 million people who are on Facebook and the way that …

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Filed Under: Advertising, Brands, Consumers, Future, Social, Technology Tagged With: Future, gaming, media sync, Social media, Technology

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