Millennials

October 16, 2017 by Simon Mainwaring

They’re digitally connected, socially conscious, and open minded. Generation Z, born after 1994, is entering the workforce and growing into its purchasing power, which is forcing brands to take note of its preferences and lifestyle. In fact, this active and engaged generation will make up 40 percent of global consumers by 2020, so now’s the […]

September 12, 2017 by Simon Mainwaring

Millennials are the largest generation in United States history, consisting of over 90 million people. This generation, born between 1980 and 2000, is set to inherit an estimated $30 trillion within the next several decades. Subsequently, millennials are already influencing financial markets and are set to continue changing trends in the foreseeable future. So, …

May 22, 2017 by Simon Mainwaring

While millennials may remember a time when dial-up was so slow that sending an email was barely faster than dropping a letter at the post office, Generation Z grew up with high-speed internet and mobile technology. These young digital natives are entering the workforce, spending money, and influencing family purchasing patterns. In fact, in the …

January 31, 2017 by Simon Mainwaring

Millennials are coming of age and now make up the largest percentage of the U.S. population – which means they are set to make up an increasingly larger percentage of total individual investors – and this socially conscious generation is saying they want to support companies that strive for prosperity which means not just a …

March 11, 2016 by Simon Mainwaring

The marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing social technologies to amplify awareness, loyalty and sales. What few brands understand, however, is what makes …

February 1, 2016 by Simon Mainwaring

Each year ushers in new technology, new consumer expectations and new opportunities to share fresh thinking as a speaker. One of the great and often unseen benefits of speaking at so many events around the world is that you get to benefit from pattern recognition that is only possible because you are constantly hearing insights …